Introduction

This Privacy Policy (“Policy” or “Privacy Policy”) outlines how Neo Fashion (“Neo Fashion”, also referred to as “we”, “us”, or “our”, and their respective connotations) collects, uses, discloses, transfers, and protects any personal information of users (“users”, “you”, or “your”, and their respective connotations) through your use of (A) our website https://www.neofashion.in (“Website”) and/or Neo Fashion mobile application (collectively referred to as the “Platform”), and/or (B) our products and services offered via the Platform (“Services”), or when users otherwise interact with or engage with us.

This Policy is published in compliance with the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and is aligned with the provisions of the Information Technology Act, 2000, and the Digital Personal Data Protection Act, 2023 (as amended from time to time), which mandate the publication of a privacy policy for the collection, usage, storage, and transfer of personal information including sensitive personal data or information (collectively, “Personal Information”).

Neo Fashion is committed to safeguarding your privacy and ensuring the security of your Personal Information. When we ask you to provide information by which you can be identified when using this Platform, you can be assured that it will only be used strictly in accordance with this Privacy Policy.

This Policy governs the collection, receipt, storage, processing, usage, disclosure, transfer, and protection of your Personal Information by Neo Fashion when you access or use the Platform and/or Services. It does not apply to any data collected by third-party websites or applications which may be linked from our Platform.

We value your privacy. This Privacy Policy is designed to help you understand what information we collect, why we collect it, and how you can manage, update, or delete your information.

BY ACCESSING OR USING THE PLATFORM OR SERVICES, OR BY OTHERWISE PROVIDING US WITH YOUR INFORMATION, YOU AGREE TO BE BOUND BY THE TERMS OF THIS PRIVACY POLICY AND CONSENT TO OUR COLLECTION, USAGE, AND SHARING OF YOUR INFORMATION AS DESCRIBED HEREIN. IF YOU DO NOT AGREE WITH THE TERMS OF THIS POLICY, PLEASE DO NOT USE THE PLATFORM OR SERVICES OR PROVIDE US WITH ANY PERSONAL INFORMATION.

If you are using the Platform on behalf of another individual or entity (such as your employer), you represent that you are authorized to (i) accept this Privacy Policy on their behalf and (ii) provide the relevant consents on their behalf for the processing of their information.

1. What Information Do We Collect?

We may collect the following types of information, including but not limited to:

(A) Personal Information

Information that can be used to identify you directly or indirectly, including but not limited to:

  • Name, date of birth, gender
  • Contact details (email address, phone number, shipping/billing address)
  • Account login credentials (username and password)
  • Payment information (such as credit/debit card details, UPI ID, or bank account details) via our authorized payment gateway partners
  • Identity verification data such as PAN card, Aadhaar, or other government-issued ID (if required)

(B) Non-Personal Information

Information that does not personally identify you, such as:

  • Your IP address, browser type, operating system
  • Device details and unique identifiers
  • Geo-location information
  • The pages you visit on our Platform and the links you click
  • Information collected via cookies and similar technologies (see Section 5)

(B) Non-Personal Information

We may also receive information about you from third parties, such as:

  • Social media platforms if you link or access the Platform via such platforms
  • Marketing partners and publicly available sources

You always have the option to not provide certain information; however, this may limit your ability to fully use the Platform and Services.

2. How We Use Your Information

We may use the collected information for the following purposes:

  • To create and manage your account on the Platform
  • To provide, operate, and improve our Services
  • To process transactions and send you confirmations
  • To provide customer support and respond to your inquiries
  • To personalize your experience and improve our offerings
  • To send promotional communications, offers, surveys, or newsletters (you can opt-out anytime)
  • To detect, prevent, and investigate security breaches, fraud, or other misuse of the Platform
  • To comply with legal obligations and enforce our Terms & Conditions and this Policy

3. Sharing and Disclosure of Information

We do not sell your Personal Information. However, we may share your data with:

  • Service Providers: Such as logistics partners, payment gateways, and IT service providers who process data on our behalf under strict confidentiality.
  • Legal and Regulatory Authorities: If required under applicable laws, court orders, or government regulations.
  • Business Transfers: In case of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
  • With Your Consent: We may share your data with other third parties if you have provided explicit consent.

We ensure that any third party receiving your data is bound by confidentiality and data protection obligations consistent with this Policy.

Perfect! Here’s the continuation of the Neo Fashion Privacy Policy, maintaining the professional tone and legal structure:

4. Data Security

We are committed to ensuring that your information is secure. To prevent unauthorized access, disclosure, or misuse, we implement appropriate technical and organizational security measures, including:

  • Use of secure servers and firewalls
  • End-to-end encryption and secure socket layer (SSL) technology
  • Strict internal access controls and limited access to Personal Information
  • Regular vulnerability scanning and software updates
  • Secure destruction of data when no longer required

While we take all reasonable precautions, no system is completely secure. You are responsible for maintaining the confidentiality of your login credentials and must immediately notify us of any unauthorized access or suspected breach.

5. Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar technologies to enhance your browsing experience and provide personalized content. These technologies help us:

  • Remember your preferences and account settings
  • Understand user behavior and improve the Platform
  • Measure the effectiveness of marketing campaigns
  • Display targeted advertisements

You can modify your browser settings to decline cookies or alert you when cookies are being sent. However, doing so may affect the availability or functionality of certain parts of our Platform.

6. Your Rights and Choices

Subject to applicable law, you have the following rights with respect to your Personal Information:

  • Access: Request access to the information we hold about you
  • Correction: Request correction of inaccurate or incomplete data
  • Withdrawal of Consent: Withdraw consent to processing (where applicable)
  • Deletion: Request deletion of your information, subject to legal requirements
  • Grievance Redressal: Raise concerns regarding handling of your data

To exercise these rights, you may contact us at the details provided in Section 10. We may require you to verify your identity before fulfilling your request.

7. Retention of Information

We retain your Personal Information for as long as necessary to fulfill the purposes outlined in this Policy, including:

  • To provide the Services
  • To comply with legal, regulatory, tax, accounting, or reporting obligations
  • To resolve disputes and enforce our agreements

Where applicable, we securely dispose of or anonymize data that is no longer required.

8. Children’s Privacy

Use of our Platform is not intended for individuals under the age of 18. We do not knowingly collect Personal Information from children. If you believe we have unintentionally collected such information, please contact us immediately, and we will take steps to delete such data.

9. Changes to this Policy

We reserve the right to update, modify, or amend this Privacy Policy at any time. Any changes will be effective upon posting on the Platform with the “Last Updated” date. We encourage you to review this Policy periodically to stay informed.

Your continued use of the Platform or Services after such changes constitutes your consent to the updated Policy.

10. Grievance Redressal and Contact Information

If you have any questions, concerns, or grievances regarding this Privacy Policy, or our handling of your information, you may contact our designated Grievance Officer:

Grievance Officer
Maitri india Corporation
Email: neofashion.in@gmail.com
Working Hours: Monday to Friday, 10:00 AM to 6:00 PM IST

We will acknowledge and respond to your concerns within the timeframes prescribed under applicable law.